As part of the practicum semester for the Master of Publishing program at SFU, I was hired as an intern to assist the digital department of Penguin Random House Canada. During my time there, I assisted the team in research reports, asset management, and other necessary tasks needed for the main project at hand: revamping the Penguin Random House website. There were many challenges in consolidating the identities of all the imprints and making sure the vast amount of information they held was properly represented in a uniform user experience.
During my time at Penguin Random House, I was encouraged to explore advertising options for their in-house online publication, Hazlitt. Armed with their web, social, and ecommerce analytics, I’m currently pumping out 10,000 words on leveraging programmatic ad tech, inventory management, and yield optimatization using the latest strategies in remarketing. I should complete my report by December 2015.